LeadJen

Jenny Vance appears in Inside Indiana Business to share "Five Ways to Make Trade Shows Pay".  Vance discusses that the trade show season is in full swing, and so is the dance to justify their cost. One of the largest expenditures of a B2B marketer, trade shows siphon off precious marketing dollars with the promise of generating leads and driving sales.

LeadJen's, Jenny Vance appeared in DemandGen's Report, State of Demand Generation Report gathered from leading experts. Vance talks about assessing success over 2011 and applying the success to 2012 in lead generation efforts such as; finding trends and honing messaging that worked and fixing what lacked. Read Vance's article in it's entirety below.

LeadJen's Jenny Vance contributes to Overdrive, the official blog of the entrepreneurs organization with her article on good New Years resolutions for Entrepreneurs. Vance mentions several goals that business owners can keep in the forefront of their minds as the new year kicks off from; investing in valid prospect data to investing in technology to measure effectiveness of prospecting.

LeadJen's Jenny Vance contributes to Business 2 Community on whether or not slowing down in December is a good business move or not. Those that don't stop tend to have a stronger new year than those that stop.

LeadJen's Jenny Vance is freatured among Business 2 Community's 38 experts to share predictions on the future of social media in 2012 in the featured article about the Future of Social Media.

Save the Date! AA-ISP Indiana Q3 happy hour event on September 28th from 4-6pm in the Broad Ripple area. Our focus for this event will be tracking success metrics for Inside Sales. Bill Johnson, CEO of Jesubi will be our highlighted speaker and he will be sharing tracking metrics that can be used to substantially improve inside sales results.

Register here!

Fox Business; Small Business Center featured LeadJen's Jenny Vance as she discussed the benefits of knowing what to look for when looking to hire an external sales force. Check out what Jenny recommends!

LeadJen's Jenny Vance contributed to Marketing Profs with her article titled 'Five Steps to Optimized New Business Prospecting Lists'. Vance discusses segmenting lists into smaller lists and verifying the list before the campaign starts which will save money in the long run. She talks about identifying and testing the right campaign cadence and messages as well as increasing productivity and how to measure how the list performed. 

Jenny Vance discusses how at the end of 2009, beginning of 2010 many high tech companies were starting to feel the strain in the economic shift. In that time, the use of an outsourced partner for lead generation became more common and cost effective than hiring sales executives to boost sales. Now, in 2011, when the economic strain has begun to lessen so, it seems, has the frequency of using an outsourced partner for lead generation.

Jenny Vance is featured in The 60 Second Marketer's blog today.

Lead generation is the Rodney Dangerfield of the corporate world.  It gets no respect.

One of the least desirable jobs in any organization, few people actually want to make outbound prospecting calls.

Yet, it provides the first impression that many prospective clients have of the company, and can provide a wealth of information to the company that can impact sales, as well as product development, marketing and service. When approached the right way, lead generation actually is an organization’s most valuable resource.

So how can organizations get the most out of their sales prospecting teams?