LeadJen

LeadJen, a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call, announced that it has been selected by National Energy Control of Indiana for outsourced lead generation.

National Energy Control of Indiana specializes in creating turnkey energy efficiency solutions to help businesses reduce risk, cut costs, and improve operating efficiency and profitability. Jeff Lackey, owner of the company, decided to outsource his appointment setting to LeadJen.

Take a look at the article below written by David Port and the included is a link to Entrepreneur.

As a business owner, you’re always selling. Here’s how you can find, nurture and close prospects.

On a sweltering hot afternoon last summer, Jon Crandall, founder of JC Landscaping , drove around Peabody, Mass., wearing a heavily insulated snowplow operator’s suit and boots and handing out ice cream while playfully reminding potential customers that the harsh Northeastern winter was just around the corner. He’ll do the same thing this year, only this time he’ll rent an ice cream truck and hand out snow cones, both of which will be emblazoned with the company’s logo.

One of the challenges start-up companies face is convincing outside investors to take a chance on them. Without a history of strong sales or a long list of satisfied customers, most start-ups must rely on market statistics that show there is a need for their product or service. But many financiers want stronger data.

We have included a link below from our partner’s March Newsletter, Thompson/Kerr Displays, describing the success of one of our clients at a recent tradeshow. Weblink was able to achieve a 20% response rate on accounts with pre and post-show promotions.

Outcall…call out…call down…cold calls…prospecting…telemarketing…

No matter how you slice it, it’s always meant the same thing…until now.

Many young companies or even established companies that are looking to enter a new market or try a new strategy struggle with the same question. Where do we start?

There seems to be a general feeling that a company cannot get started without having an answer to every question. When in reality, it’s almost impossible to answer those questions without actually getting started!